Personal home buyers are easy to find and to convince to start investing in real estate.
A whopping 89% of homes sold in Texas are single-family homes, and they’re going for 98% of the asking price, according to the Texas Association of Realtors.
Online marketplaces like Zillow attract retail buyers like the Tinder of real estate, but more sophisticated institutional investors have more refined tastes.
5 Ways on How to Attract Commercial Real Estate Clients to Start Buying or Investing in a Property
Here are five steps to attract the more sophisticated commercial investors to invest in what you offer:
1. Don’t Forget Property Signs
It’s an elementary tip, but don’t forget to put a sign in front of any property in your portfolio. Signage is the first thing people see when driving by any business. Even with a great online presence, someone driving by won’t know you’re “open for business,” without a sign.
Put up signs for properties that are “for sale” or “for lease” readable enough for people passing by. You can at least put a phone number, website, and any other pertinent contact information. A weather-proof box containing professional brochures on the property can increase engagement exponentially too.
2. Create a Real Estate Website
Once you have signs out, you need everything listed online. As stated above, you don’t need to worry about marketplaces like Zillow. Depend on MLS and your own website to truly showcase listings. The last thing you need is to get hit with expensive monthly marketing bills to have any success.
WordPress is the best place to build a website because of its automated features and a deep archive of free themes and add-ons. With your own real estate website, you control everything about the listings. Learn the basics of SEO and fill listings with the right long-tail keywords without overstuffing it.
3. Market Through Social Media
Once you have a website, you need to promote its listings through social media. Create business profiles on LinkedIn, Facebook, Instagram, Snapchat, and Pinterest. These are great places for property listings, but that’s only a small portion of the value you provide online.
Each network also has plenty of groups, and the more you get involved in, the wider your influence will be. The Facebook group Real Estate Investors of Texas, for example, has 8.3k members with a targeted interest. You can also join r/realestateinvesting, one of the many subreddits with constantly updated information on how to start investing in real estate, where to invest, and other news.
4. Joining Existing Networks
Don’t limit your community to online only. People are still old fashioned in that we prefer that human connection. Groups like the Texas Elks, Rotary Club, local chambers of commerce and real estate meetups are great places to network. You have to get out there to meet investors, loan officers, lenders, and other professionals whose connections will ultimately bring you more customers.
When it comes to commercial real estate investors, you have a broad spectrum of potential customers. Walmart, for example, is a major commercial real estate investor. Everyone has money invested in real property, so aim high, and you’ll find investors for any property, big or small. The best part about these connections is successful investors have more money (and credit) to leverage on big purchases more often.
5. Host Your Own Events (and Stream Them Online)
Start hosting your own events. Streaming them online synergizes your full digital and physical marketing efforts. Imagine a channel filled with 360-degree drone footage one day, professional real estate advice another, and coverage of live luncheons, speeches, and more at night.
The more live engagement you get, the bigger of an audience you’ll get. This ultimately gives you more access to opportunity. One commercial real estate investor equates to a lifetime of recurring business if leveraged right. Keep everyone happy at once by hosting informational seminars and webinars that get the community interested.
Get Clients Interested on How to Start Investing in Commercial Real Estate
The most crucial thing you’ll do to benefit your business is to start right now. There’s no better advice you can get but to start applying these tips to your real estate marketing strategy.
However, if you’re still unsure on where to start, there are real estate courses available online. It doesn’t matter if you’re a beginner or a skilled pro – these courses are here to help you become a better real estate investor or agent.
Try our real estate license course online or in person today.