Learn To List & Sell Real Estate
March 28, 2025 2026-07-23 17:25Learn To List & Sell Real Estate
HOW TO SELL REAL ESTATE
LISTING, SELLING & INVESTING
Your business will evolve in three steps
This page contains the courses that start where your licensing courses stop. These courses were designed to teach the fundamentals of listing, selling and investing in real estate. These courses create the trajectory your business will take. Only, unlike a rocket which burns out & crashes back to earth, your flight path breaks through the ceiling most experience and results in a perpetual orbit.
Mentoring Program
To accelerate your entry and get you into the business of listing, selling and making money right away, we recommend starting with the Mentoring Program. The program does require you to have your real estate license. It is 33 hours online recording and live phone calls included.
It is included in Pre-Licensing Packages. This is recommended if you are just getting started and need licensing courses and training.
It is offered by itself without any other courses. This is recommended if you have discovered the real estate business is not as easy as it seems and you are committed to being a success but need a model to follow.
Real Estate Marketing: The Number ONE Skill to Have #02276-REQC
30 Hours
Marketing is the #1 skill to have. In this course, learn how to use the Marketing and Sales Components of The Real Estate Business Blueprint®.
Online - $125
Real Estate Marketing: Principles of Business #02282-REQC
30 Hours
You learned The Principles of Real Estate. Now learn Principles of Business. Do you want to be IN the real estate business? Or do you want to OWN a real estate business?
Online - $125
Principles of Business #31332-RECE - 7 Hour - $60
Do you want to be IN the real estate business? Or do you want to OWN a real estate business?
In this course you will learn:
- Why no one succeeds alone and how Top Producers build high-performance teams
- Why you need to master MORE than just Marketing and Sales
- Transition from “Specialist” to “Generalist”
- A whole new way of thinking about, looking at and operating your real estate business like a business
- The six components of a business, how they function and fit together
Online - $60
The Two Sides of a Business #31338-RECE - 2 Hour - $25
This course describes the two sides of a business and how they function and fit together. One side is the Outside Perception; how the marketing component of the business affects the perception the public has of the business. The other side is the Inside Systems; how the internal workings of the business deliver the product or service, which must match what was advertised in the marketing.
Online - $25
Real Estate Business Blueprint #31321-RECE - 4 Hour - $39
The Real Estate Business Blueprint® shows the six components of a business and the definition and goal of each component. Included in each component are the tools and a detailed explanation of how each tool functions in that particular component.
It is a diagram that shows how to build a real estate business. The relevance of this course is to provide agents and brokers, who instead of doing everything on their own, learn how to develop a high-performance team.
A key in being successful at running a real estate business is to find others who are strong where you are weak and only work on activities where you are really good or excellent. This course gives agents and brokers a new perspective on their business.
Online - $39
8-Step Goal Setting and Achievement Process (2 hours) – #31326-RECE
This course covers the importance to REALTORS of not only setting goals, but 8 steps to achieving their goals. How to start from the end result and work backward, designing each step along the way that leads to the next step, etc. Included in this course are life-design strategies to plan life after real estate; how to view the future and what it will take to have the life via a step-by-step action plan that is executed in small, consistent steps day-by-day until the future becomes the present. How to focus, avoid distractions and time-wasters and optimize every event and opportunity. How to schedule down time, up time and keep the discipline to stick to the schedule. The importance of little wins that contribute to big successes.
Online - $25
Option Period and Repair Amendments (3 hours) #49581
The most important paragraph in the contract for your buyers is often the most misunderstood! This is a mind-blowing class of “who’s responsible for what” during the option period, crucial time-frames, adding time to your option period and how to have happy buyers.
Online - $49
Why List? (1 hour) – #31336-RECE
In real estate, there are three segments of the market: sellers, buyers, and investors. Because they are 180 degrees diametrically opposed to each other, it is impossible to market to all of them simultaneously, so it is recommended that real estate agents choose. The course mathematically explains why one can make more money as a listing agent than as buyer’s agent. At the end of the course the student will be able to decide if working with sellers is something they want to do.
Online - $15
Negotiations: How to Overcome Opposition and Get Agreement (2 hours) – #50147
The course begins with an introduction to the context of negotiations and the importance of realizing when you are in a negotiation. There is an explanation of the buyer and seller’s positions and how they are diametrically opposed and how, through the negotiation process, the agent can bring the parties together. Examples are provided of situations where it became important to negotiate to put the transaction together and take it to closing. Tips on strategies to use, including but not limited to never self-impose a deadline, never disclose your position, never negotiate when you are in high need, apply the law of reciprocity are a few of the strategies discussed. Why the agent should not use ploys and how to obtain cooperation are also topics discussed.
Online - $25
4x4 Marketing Formula (2 hours) - #31331-RECE
While the methods of marketing have changed over time, the fundamental principles of marketing remain the same, and the same problems advertisers had in the Yellow Pages still exist in the today’s Online world. That is the problem of “differentiation”.
This course explains the tools listed under Marketing on the Real Estate Business Blueprint®, numbers one through four, and the four-step marketing formula an agent will need to use to be able to answer one of the most asked questions every consumer asks which is “Why should I do business with you?”. By the end of this course the student will have a much clearer understanding of the four most important tools of marketing & the four-step marketing formula, and how to use each one to their advantage.
Online - $25
Advertising Do’s and Don’ts! (3 hours) #49580
All advertising, which doesn’t leave room for error, has to be in compliance. Business cards, websites, blogs, ALL SOCIAL MEDIA and EVERYWHERE else you talk about real estate online is considered a “business website.” Not only do you have to be in TREC compliance, but you have to be in NAR compliance with Article 12 guidelines.
Online - $49
Real Estate Business Blueprint (4 hours) - #31321-RECE
The Real Estate Business Blueprint® shows the six components of a business and the definition and goal of each component. Included in each component are the tools and a detailed explanation of how each tool functions in that particular component.
It is a diagram that shows how to build a real estate business. The relevance of this course is to provide agents and brokers, who instead of doing everything on their own, learn how to develop a high-performance team.
A key in being successful at running a real estate business is to find others who are strong where you are weak and only work on activities where you are really good or excellent. This course gives agents and brokers a new perspective on their business.
Online - $39
The third and final step is Step Three: Invest Your Profits. Real estate is THE best business in the world, but it does have its pitfalls. The good news: you have the freedom of being on your own. The bad news: you’re on your own. Because you are considered an Independent Contractor, you have no health or life insurance, and no retirement or benefits plan. This means you will need to create your own. This is where we, as the business school, come in.
The business education we provide will show you the way to make more money than you thought possible IF you are committed and coachable and follow the formulas. Now, we move to Step Three: Invest Your Profits. The wealth in real estate is in owning it, not listing it and selling it to someone else. The Principles of Investing TREC-approved 30-hour course will give you the basic fundamentals to get you started identifying, analyzing, buying and re-selling property for profit. Offered Combo Online Correspondence and Live Classroom as well as Live Webinar.
The Real Estate Investors Coaching Club will increase your financial IQ with 40 hours of high-level analysis of income-producing properties. How to find below-market properties, conduct financial analysis to determine risk and value, reading and analyzing property pro-formas, writing LOI’s writing contracts, obtaining financing, etc. will all be done in class. Property will be bought and sold during the year-long event, with site visits and introductions to all the professionals that come together to make that happen. Meet lawyers, accountants, contractors, surveyors, engineers, developers, etc. Learn to acquire property without fear or risk that will produce income long after your real estate-selling days are over.
